A complete visual system
The project does not stop at designing the logo; it covers the elements the team needs to apply the identity.
Identity and design
An identity that can be used, not just a logo
We design and develop the identities and visual material that companies and organisations use in their day-to-day communication and their campaigns. The aim is for your team to have a clear system it can keep working to across different applications.
The project does not stop at designing the logo; it covers the elements the team needs to apply the identity.
We set out how the logo, colours, type and visual elements are used, in a way that reduces improvisation during execution.
We account for the nature of Arabic type and composition when building applications, rather than simply carrying an English design across.
We test the identity on the material the brand will actually use before final approval.
We understand the activity, the audience, the market, the competitors and how the identity will be used.
We set the direction that suits the brand before developing all the applications.
We develop the logo, the colours, the type and the visual elements, and the system for using them.
We apply the identity across a set of agreed real-world uses.
The guidelines, the final files and the sources within the project scope are delivered.
According to the project scope, they may include:
The final deliverables are set out in the project proposal.
Visual identity, brand development, visual campaign, company profile, report, platform design.
Share where the brand stands now and what is needed, and we will set the project scope with you.