Marketing and campaign management

Marketing management built on real numbers

We manage digital content and campaigns against a clear goal, a defined budget and performance indicators agreed before launch. We review the results during the campaign and refine the ads, the audience and the budget on the basis of the actual data.

Calculate the cost nowWork samples

campaigns prepared or managed: +70
Regular reports across the campaign period

What does marketing management include?

Planning before launch

We set the goal, the audience, the messages, the platforms and the budget before the campaign goes live.

Content suited to the channel

We do not treat every platform with the same material where the nature of its use differs.

Campaign follow-up

We review the results and watch the budget, the ads and the audience through the run.

Reports tied to decisions

A report does not stop at presenting the numbers; it sets out what happened and what we suggest changing.

Stages of work

01
Review
We review the current accounts, the product or service, and past performance where the data is available.
02
Setting the goal
The primary indicator the campaign will be measured on is agreed. It may be leads, sales, visits, views, reach or engagement — according to the project.
03
The plan
We set the audience, the messages, the channels, the content, the budget and the performance indicators.
04
Preparation and launch
Preparing the ad material, building the campaigns and tracking, then launching.
05
Follow-up and optimisation
Reviewing performance and adjusting ads, audience and budget as needed.
06
The report
Setting out the results, the observations and the recommendations for the next period.

Deliverables

The deliverables vary with the type of engagement, and may include:

The marketing plan
The campaign plan
The content calendar
Copywriting
Campaign designs and videos
Building and managing the ads
Interim reports
A final report
Recommendations for improvement

The number, the platforms and the duration are set in the commercial and technical proposal.

We do not guarantee a number before the market is tested

A target can be set for the campaign on the basis of the budget and the available data, but the actual results are affected by the market, the offer, the content, the audience and the platform. Our role is to track performance and refine the campaign to reach the best result possible within what is available.