Explain your idea with a clear, easy-to-follow motion graphics video
Have a service that needs explaining, steps you want to get across to your users, or a lot of information that needs organizing? We turn it into a motion graphics video that brings together concise copy, design, animation and sound, so your message comes across in a clear sequence.
For government entities, institutions, companies, digital platforms and initiatives that want to present their services, procedures or data visually, without the need for live-action filming.
Share the idea or material that needs explaining and the audience you're addressing, and we'll work with you to define the right illustration style and length.
Written explanations work for many details, but they aren't always the easiest way to explain the stages of a service, how something works, or a concept that takes more than one step. With lots of terminology and numbers, people can come away not knowing where to start.
This is where motion graphics come in: we give the information a visual sequence that shows what happens first, what follows, and what the viewer needs to understand or do.
We review the source material and identify the message the viewer should walk away with, then write a concise script and sketch out the scenes before animating them. Every element appears for a reason: to explain a step, clarify a relationship, or draw attention to an important piece of information.
Before the information is organized
Many steps in a single block of text, or scattered concepts the reader has to connect on their own.
After it's turned into motion graphics
A sequential explanation with illustrations and motion that clarifies the steps and relationships, and helps viewers follow the information from start to outcome.
Depending on the goal, the video can be used on your website, service pages, presentations, screens and social media. The required formats and versions are defined in the scope of work before production.
If you need to show a real location, document an event or film speaker testimonials, live-action video may be a better fit. Motion graphics are for explaining ideas and information through design and animation.
We start by understanding the goal, the audience and the material to be explained, then decide what needs to be said and what can be left out. That way, the video is built on a clear message, not on a clutter of visual elements.
We write the script and prepare a storyboard, so the shape and order of the explanation are clear before animation begins, and you can review the meaning at an early stage.
The script, visual design, animation, effects and voice-over (if included in the scope) work within a single sequence, with a quality review before delivery.
Details of the illustration style, language, voice-over, formats and required versions are agreed within the project scope. Voice-over recording and complex designs are not automatically included in every level.
We get to know the organization or service, the intended message, the audience and the information that needs explaining.
We define the main idea, video length, illustration style and the level of detail that suits the goal.
We write the script and draw the storyboard, so the relationship between the lines, the information and the illustrations is clear before animation.
We sign off the script, storyboard, visual identity and audio components according to the scope of work.
We design and animate the illustrations, and add the audio and explanatory elements according to the approved treatment.
We review the cut, apply the approved technical revisions, then deliver the final file to the agreed specifications.
We sign off the message, script, storyboard and design direction before animation begins, then review the work within the agreed revision rounds, to avoid changing the idea after production is complete.
No, the video can be produced entirely with illustration and animation, without any on-location filming. If the project needs real footage combined with graphics, we define that within the scope.
Yes. It helps clarify steps, requirements, user journeys and how to use services, provided the entity reviews the script and information before the animation is approved.
No. The production scope includes developing the script and preparing the storyboard according to the approved level. If you already have materials or scripts, we review them and organize them visually.
They differ in illustration style and in the level of customization and complexity: simple flat illustrations, a hybrid and more detailed treatment, or bespoke illustrations with advanced effects. We choose what best suits the information, the brand identity and the length.
The reference timeline for the Basic level is 15 working days according to the brief: 5 days for preparation, 4 for design and audio, 4 for animation, and 2 days for review and delivery. Timelines for the other levels depend on their scope.
The reference scope includes two rounds of technical revisions to animation and colors. Changes to the idea or script after they've been approved are assessed based on their impact on production.
Yes, the final versions are prepared for the agreed use, and formats, usage rights and any additional deliverables are defined when the project is approved.
Send us the service, idea or document you want to explain, and tell us who your target audience is. We'll review the content with you and suggest a motion graphics approach that suits the length of the message and how it will be used.